Sony AXN Germany’s 2019 Redesign Tames The Bad Boy | Rebrand Review 1

The first episode of a brand new series exploring TV channel branding and design covers the fall 2019 rebrand of Sony AXN. I review the full identity including motion graphics, the new logo, on-screen elements, graphic design, and more, as well as comparing the old and new looks of the channel, and offering analysis and commentary on how the rebrand looks and functions on-screen. AXN's 2015 global rebrand is a stunning package that is hard to follow up -- can the new Sony AXN in Germany live up to the bad-boy image, or does the new brand lack bite? Check out my recent analysis on US television network ratings: /watch/EWjwNhDnoqVnw Get loads of bonus extras including exclusive chats with me and even select videos early for as little as $3 a month: https://benzj.tk/join Copyrighted content in this video is deemed to be "fair use" under Section 107 of the Copyright Act of 1976, as the content was used for criticism and comment. All third-party content in this video is (c) their respective owners, and no attempt to supersede existing copyright has been made. ALL THE LATEST VIDEOS: /playlist/PLiFJFOIwf8_gZLT7sSZ-ZWWI6r6kts6jY SUBSCRIBE AND WATCH MORE: /channel/UC_hwJhwy8K2eT8o1UeiuTKA New videos on television, media, and more every week, so subscribe so you don't miss future videos.

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