Consider subscribing to the channel if you're interested in learning about business basics and fundamentals. :) Click here: https://bit.ly/2WRVuax
BUSINESS BASICS: In the previous video, I talked about pricing basics. Now comes to practical part; how do we implement this in our business? What is the difference between price skimming and price penetration strategies? Pricing strategies need to take into account your company objectives, and what you're trying to achieve. In this video, you'll learn about bundling, price lining, psychological pricing, promotional pricing, and other ways to incentivize your consumers to buy your products.
/playlist/PLHS2n3-8Tcl2GwMuGPEs1ubaFxxiHcUQz
The video is part of a larger playlist called the Startup Starter Kit, which is a series of videos designed to teach teach business students, people interested in business, or people that are interested in running a business about the basics and fundamentals. We'll touch upon all of the basic business functions such as accounting, marketing, logistics, etc. Hope you enjoy!
#pricing #marketing #startupstarterkit
0:00 Introduction and Recap
2:00 Price Penetration v.s. Price Skimming (Entry Strategies)
4:16 Pricing Policies
4:59 Psychological Pricing
8:25 Promotional Pricing
13:18 Geographic Pricing
14:42 Flexible Pricing
15:32 Conclusion
16:17 Summary of Pricing Strategies